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In marketing, difference between alcoholic and nonalcoholic beverages should be crystal clear

About two years ago, when I was craving the taste of childhood, I found myself wandering the store with friends in search of something that fit the bill. I caught sight of the classic tall mint green can and rushed toward the cooler. I was immediately brought back to the winter weekends I spent seeking refuge in the warmth of Duston’s Bakery between periods of my sister’s hockey games, hurrying to buy an AriZona Green Tea despite the aluminum can making the cold even more insufferable. But when I arrived in front of the fridge this time, I abruptly stopped. “Is this alcoholic?”

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